Electrical Small Domestic Appliances
Arzum is the market leader in electrical small domestic appliances in Turkey and is one of the leading Turkish brands with over 90% brand awareness.
Arzum has a wide range of product portfolio with over 250 SKUs in electrical kitchen appliances, house cleaning, iron and personal care categories. The Company serves more than 700 customers in Turkey and exports to more than 20 countries.
INDUSTRY: Branded consumer product
STRATEGIC VALUE: #1 player in small domestic appliances in terms of volume
Ownership: Joint Control
YEAR OF INVESTMENT: 2013
# OF PERSONNEL: 125